Chevy Volt free essay sample - New York Essays

The Chevrolet Volt has been named the most compelling item in the General Motors repositioning technique by top officials as a result of its immediate relationship to all the center business activities through some structure. As Chevrolet has repositioned itself in North America they have embraced an activity of going from â€Å"Gas Friendly to Gas Free†, through the improvement of their development drive methodology. The propelled impetus system is contained advances, for example, Ethanol85, dynamic fuel the executives, mixture innovation, power device innovation, and electric (module) innovation. Along these lines, by tying the business targets of the North America turnaround plan and the propelled impetus technique together, the Volt was structured. The utilization of integrating these two systems on different vehicles for Chevrolet has been exceptionally effective (half breeds E-85 competent models), yet it must be thought about that no other vehicle available has the Chevrolet Volt’s innovative ability. So as to accomplish serious situating all around and improved business Chevrolet acknowledges it is important to fulfill needs obscure in the car business. General Motors CEO, Rick Wagoner, noted 100 years back there were three contending motor advances: power, steam, and gas. Along these lines, going ahead it is exceptionally impossible that oil alone is going to flexibly the entirety of the world’s quickly developing car vitality prerequisites; henceforth, by creating the Volt, Chevrolet will be seriously adjusted all inclusive which will offer approach to improved business results for what's to come. Vital Business Unit (SBU) Background Chevrolet â€Å"An American Revolution† Chevrolet being an auxiliary of General Motors has fundamentally the same as destinations and objectives, yet there are some key things to note. The Chevrolet Company has created numerous new models throughout the years. They have become a pioneer in the business under General Motors. With more up to date models of sports vehicles, full size pickup trucks, cars, and roadsters the organization has developed with massive fame. The organization demonstrated the need of American makers to differentiate their items. They improved utilizing new styles, for example, circle brakes, headlamps, motor size, quicker, just as progressively dependable vehicles. A portion of their most prominent achievements were the Camaro, Corvette, Caprice, Chevelle, and the Impala. Chevrolet has consistently been a contender; they produce so as to fulfill the requirements of the purchaser by offering extraordinary cars at low costs. Chevrolet, made in 1908, has consistently had an accentuation on the client. With the advancement of developing markets and new developments (The Green Movement) Chevrolet has needed to embrace methodologies inside the extent of their business to contend. As of now, purchaser needs being fulfilled has been grown fundamentally by the imaginative methodologies of offering elective fuel sources at the SBU. Unmistakably purchasers need top notch vehicles at serious costs, a Chevrolet center target, yet by offering elective wellsprings of vitality Chevy accepts they are fulfilling another requirement for shoppers of the 21st century. General Motors as of late embraced Chevrolet as their worldwide fuel arrangements pioneer. The showcasing of the Chevrolet Volt will be secured by this task, however there are some significant components to consider. General Motors and the EV1 At the turn of the twentieth century, General Motors had built up the EV1. The EV1 was a module vehicle that depended exclusively on an electrical battery as its wellspring of intensity. This vehicle which had created loads of promotion, for example, the Chevrolet Volt is currently, never made it into creation. This outcome has caused numerous excited electrical controlled likely purchasers to be fatigued of the creation of the Chevrolet Volt on account of the disaster they endured 10 years back. Furthermore, investigators on Wall Street regarded the EV1 a huge disappointment in view of the non business creation of the vehicle. Attempting to comprehend why this vehicle neglected to arrive at its latent capacity is completely vital in the advancement of the Chevrolet Volt’s promoting procedure. The essential issue with the EV1 from an advertising point of view was simply the item. In contrast to the Volt, GM’s EV1 didn’t have the capacity to utilize other fuel sources when the battery passed on, yet rather just kicked the bucket. Along these lines, the item structure of the vehicle was not lined up with customer’s desires that needed to make typical drives for the duration of the day. Another key factor was that the advertising of for this item was nearly non-existent. Other than a couple of appearances at vehicle appears and a TV plug that never broadcast, no extra promoting information could be found. In end because of General Motors making an item that was not reasonable for everyday life and not making mindfulness about the item the EV1 thought was brief. We will mull over these focuses when building up our advertising procedure. Battle Objectives Transitioning back to the Volt, destinations are essential to explain and set focuses on that should be accomplished by the arranged activities. Goals exist on three levels; Corporate, advertising and correspondence. Corporate goal can be summed up as amplifying investor riches and is eventually accomplishing higher benefits and expanded deals. Advertising destinations are the fruitful acquaintance of another vehicle with the market. Correspondence exercises assume the most significant job in integrating everything as they should facilitate with all other organization exercises (creation, deals, buying, and so on). Recorded underneath are the battle destinations for the Chevrolet Volt. †¢Strengthening the shopper relationship with the Chevrolet brand. †¢Increase the thought for Chevrolet when arranging another vehicle buy. †¢The target market ought to be reached to its fullest degree. †¢Consumers must be made mindful this new item and its image name. Being another item with another innovation, a prime target is to instruct purchasers and clarify the highlights and advantages of the Volt. †¢Target markets ought to be amped up for the arrival of the Volt and spread verbal. †¢Communications ought to inspire buyers to discover progressively about the Volt; either by visiting the site, requesting pa mphlets, visiting a nearby seller, or by doing a test drive. †¢The Volt ought to be considered as a full and substantial option in contrast to conventional vehicles, just as mixtures. †¢Ultimately correspondences should prompt a buy, and a higher level of showroom visits should transform into expanded deals. Ideally correspondences would control our objective market directly into the showroom. Notwithstanding, being a totally new item for Chevrolet and General Motors, there is no recorded information to evaluate any patterns that are conceivable or sensible. Regardless of whether we prevail on all aspects of our interchanges plan, there is as yet a slight possibility that this item could be a finished failure. Anyway the accomplishment of a portion of our rivals, similar to the Prius, just as the achievement of our own half and halves can, somewhat, demonstrate that this item will be similarly if not progressively envisioned. Regardless of whether these targets will be met must be controlled by post crusade research. This exploration should begin during the battle and be proceeded in stretches to screen the circumstance. Market Analysis The market investigation that will be secured will relate to various circumstances that have showed as expected elements to the presentation of the Chevrolet Volt. These circumstances include: item circumstance, serious circumstance, dissemination circumstance, and the large scale condition circumstance. Item Situation GM is seeking after an amended deals and showcasing technique by concentrating on plainly separating our brands, streamlining their conveyance organize, developing in key metropolitan markets, and re-concentrating advertising endeavors on the quality and estimation of items. GM keeps on supporting an all the more systematic and steady arrangement of its sellers. GM’s advancement system stresses its brands and vehicles, instead of value impetuses. Moreover, GM expects to expand promoting on the side of new items and explicit advertising activities to improve GM’s deals execution in certain metropolitan markets. GM is apportioning capital and designing to help more eco-friendly vehicles, remembering half and half vehicles for the United States, and is expanding creation of dynamic fuel the executives motors. GM as of late reported its goal to assemble its first module half and half and revealed the Chevy Volt broadened go electric idea vehicle, while simultaneously declaring two organizations to quicken improvement of cutting edge lithium particle batteries. What's more, GM is embraced a significant activity in substitute fills through supportable advancements, for example, E85 Flex Fuel vehicles. GM has sold 2,000,000 E85 vehicles and plans to work more than 2,000,000 more in the following five years. GM is additionally including five more E85-proficient models to its setup for 2007, raising GM’s complete flex-fuel contributions to 14 vehicles. Notwithstanding offering its flex-fuel vehicles, GM reacted to the solid market interest for mileage by selling more than one million 2006 model year vehicles that accomplish 30 miles for each gallon or better on the expressway. In the 2007 model year, GM will build the quantity of vehicles that accomplish 30 mpg or more to 23 models. On the side of new vehicle and truck programs, GM’s complete capital spending in 2006 was $7. 5 billion, of which $5. 0 billion was committed to GMNA. GM expects an expansion in this responsibility later on by spending between $8. 5 billion and $9 billion in every one of 2007 and 2008, of which around $5. 7 billion of every 2007 and roughly $5. 5 billion to $5. 7 billion out of 2008 will be committed to GMNA. Notwithstanding proceeding to improve the proficiency of inner ignition motors, GM

Walmart Market Structure

Walmart Market Structure A market is said to work contingent upon the number, size and the force which is held by makers/firms which are working in that specific market.Advertising We will compose a custom research paper test on Walmart Market Structure explicitly for you for just $16.05 $11/page Learn More Products are purchased and sold contrastingly in the market and they are purchased and sold under various conditions. These overarching conditions that items are purchased and sold decide the market structure in which a specific firm is to work. There are four market structures to be specific; immaculate rivalry, syndication, monopolistic rivalry and oligopoly each with its unmistakable qualities. Established in 1962, Walmart is a significant basic food item retailer in the United States of America with its central command in Arkansas (Fishman, 2006). The company’s deals record to billions of shillings, for example, in 2009, the thought about recorded deals of $258 US Dollars. The company’s stores are in 55 distinct nations with the main ones being in the US. The organization additionally works Mexico, UK, Brazil and Canada among others under various names. The organization needed to leave markets like Germany since it didn't progress nicely. When Walmart is decided from a bird’s eye see, it has the qualities of an oligopoly. One reason with regards to why Walmart might be alluded to having an oligopoly showcase structure is on the grounds that it is working in an industry where there are other few contending firms which are offering similar items that Walmart is advertising. These significant contenders are Kmart and Target (Zhu, Singh, Manuszak, 2009) which have attempted to cut a specialty in the market. While talking about oligopoly showcase structure, the accentuation isn't altogether available structure yet in addition in transit the firm will relate with different firms in the business. When we take a gander at Walmart as an oligopoly, does it foresee the response of its rivals before the firm settles on significant choices inferable from the way that it is the biggest basic food item retail locations in the US? One of the significant quality of an oligopoly advertise structure is that there must be reliance among firms (Zhu, Singh, Manuszak, 2009). Associations in oligopolistic showcases likewise now and again will consent to cooperate with the goal for them to profit mutually. Another distinctive element of firms in oligopolistic markets is that there exists value inflexibility since changes in the cost of the wares of one firm/association may prompt value wars among different firms in the business (Fishman, 2006). Consequently oligopolistic showcase associations are cost unbending which isn't the situation with Walmart for it picks up its upper hand over different firms in the business through bringing down its costs and subsequently driving up the deals of its items. This presents the idea that Walmart is a restraining infrastru cture in the business, working in an oligopolistic advertise structure.Advertising Looking for investigate paper on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Walmart leads as far as basic food item retail in the US and contenders don't offer solid rivalry and the motivation behind why the association has had the option to offer low costs for its items in spite of the presence of other contending firms in a similar industry (Zhu, Singh, Manuszak, 2009). Walmart is never to a great extent influenced by the estimating procedures of its rivals however rather its rivals are the ones who need to adjust their costs to coordinate the costs of Walmart. The size of Walmart in contrast with its rivals gives Walmart the quality of an imposing business model. The association has roughly 8500 stores. In 2009, the organization positioned the best regarding its income and along these lines the enormous capital base makes the association to appreciate inner economies of scales and thusly ready to decrease its operational expenses. This demonstrations to the upside of the association through contribution its clients low costs for its items and subsequently ready to make client steadfastness. Contenders, the instances of Target and Kmart can't deliver and sell at the predominant economic situations offered by Walmart giving Walmart strength in deciding the costs of the items (Zhu, Singh, Manuszak, 2009). For other basic food item retailers which are attempting to come in to the market, are just constrained off the beaten path by the mammoth enterprise making Walmart a restraining infrastructure in the basic food item retail business. Adequacy of imposing business model structure for Walmart is that the organization is the ring head comparable to setting the costs of basic food item items. Contenders just need to alter their costs to the tune of Walmart costs for the contenders dread getting into wars o ver costs with Walmart (Fishman, 2006). Another preferred position is that the partnership through its enormous capital base can stand to work increasingly more retail locations to offer rivalry to contenders. Where contenders can't infiltrate, Walmart can enter and in this manner Walmart association can capitalize on whatever request exists in the market. Additionally Walmart, being a goliath association, has the benefit of having the option to keep up costs to the level that it needs for the little measured company in the basic food item industry can't contend with it. From the above examination, the association (Walmart) has an oligopolistic advertise structure because of the presence of contenders which are attempting to bend a specialty in the market however its monopolistic market structure has beaten the oligopolistic idea of Walmart (Zhu, Singh, Manuszak, 2009), in this way in nearness of these contenders, Walmart is as yet a syndication. References Fishman, C. (2006). The W al-Mart Effect: How the Worlds Most Powerful Company Really Worksand How Its Transforming the American Economy.Advertising We will compose a custom research paper test on Walmart Market Structure explicitly for you for just $16.05 $11/page Learn More Zhu, T., Singh, V. Manuszak, M. (2009). Market Structure and Competition in the Retail Discount Industry. Diary of Marketing Research (JMR)

1 page report Research Paper Example | Topics and Well Written Essays - 500 words

1 page report - Research Paper Example Organizations will stay away from law suites which are brought by hurting the earth. Condition is made grimy when organizations litter in places like sea shores. There are a few organizations that transmits carbon into the air and others spill oil into the ocean (Anderson, 2006). By taking part in these practices, organizations will never confront claims. Another significance for organizations taking part in these practices is sparing expenses on creation of their items. These are organizations that have begun reusing programs where they reuse plastic holders and so forth. These spares cost of delivering new plastic items and it in the end cleans nature. These practices are utilized by certain organizations as business methodologies. Organizations that ensure the earth are lauded by individuals since they are capable. They hear valid statement of view by individuals and client reliability. It is significant for organizations to take part in ecological manageability rehearses on the grounds that there are worldwide difficulties of vitality effectiveness. There is likewise environmental change because of emanations by organizations. Human exercises have brought environmental change and this ought to be diminished (Ramon, 2007). Living in a grimy situation inclines individuals to sicknesses. There are a few stages that organizations can take so as to turn out to be earth maintainable. The initial step is by diminishing refuse by reusing. Reusing of some waste diminishes the activity expenses of an organization. Reusing of refuse will dispense with littering which in the end supports bothers. Another progression that organizations should take is by assembling eco-accommodating items. These are items that are ecological inviting. The eco-accommodating items don't discharge carbon and are not destructive to the earth. For example, vehicle produces are structuring vehicles that devour less vitality and radiate less carbon. Air contamination is another zone considered by organizations. Organizations are taking alert in emanating gases into the air. A few gases are risky when breathed in by representatives and

Two Old Women, by Velma Wallis - 1925 Words

Two Old Women, by Velma Wallis Book Review Essay (Book Review Sample) Content: Order SummaryNumber of pages:7Type of assignment:Literature ReviewAcademic level:University Level, Bachelor'sReferencing style:APANumber of sources:1Subject:AnthropologyClient country:United States (US English)Two old womenNameDateCourseIntroduction Two Old Women, by Velma Wallis is an important book that has many lessons. The author of the book is recognized for the compelling stores which she has written in the past and has also won an award for the inspirational stories. Two old women is based on a story of two old women from Athabasca in upper Yukon River Valley in Alaska. The two old women were abandoned by their tribe during a harsh winter famine that was facing the community. This forces them to fend for themselves as they do not have any choice. The decision to abandon them was made by the chief of the tribe. Although it was a difficult choice, it had to be made. The two old women were known to complain and make less contribution. Faced with the difficult sit uation, they had to survive or die. The story plays an essential role in highlighting the importance of difference stages in life including aging. The story is also inspirational and it highlights the concepts of betrayal, friendship and forgiveness. The treatment of the elderly in the community is also highlighted in the story. At their old age, the two women are heroines due to their survival in the tough situation. The two old women are determined to fight death which was facing them due to the harsh condition. However, with the skills that they learnt from their youth, they are able to service the famine and in the end they come out better than any member of the community who abandoned them. The paper thus discusses the concepts of aging in relation to the story.Discussion Aging is an important process in life and it brings about the different challenges as well as responsibilities. On the other hand, the status of the people is usually changed due to aging. In the story, the culture of the people is highlighted and the treatment of the elderly is also highlighted in the story. The treatment of the senior people in the society is also highlighted in the story. According to the story, the treatment of elderly in the society is not good. This is despite the status that the elderly occupy in the society. By abandoning the two old women, the society is seen as looking down upon the old women. However, the two old women are determined to fight the looming death and in the end they emerge triumphant. The role of culture in the society is important and it influences the decisions made regarding the elderly in the society. The chief of the community had to make difficult decisions which led to the abandonment of the two old women. Determination plays an important role in the society and it influences the decisions made by the people. On the other hand, it is also important to note that the elderly in the society are vulnerable. This is because they are un able to fend for themselves and in most cases they depend on the young people to help them carry out different tasks. The elderly in the society may therefore end up suffering more as compared to young. The story also highlights the importance of wisdom and its relation with age. The two women were able to survive due to their wisdom. Initially, their contribution to the society was limited. However, they were learning important lessons over the years and hence the wisdom that they had. Through the application of the wisdom that they had, they were able to survive the difficult condition. The survival of the two old women is an indication that wisdom is closely related to age. This is attributed to the knowledge that one gains over the years. The two old women were able to come out better than the other members of the community due to the wisdom that they had. On the other hand, it is also important to note that the two old women were able to forgive the members of the society for abandon them. This is an indication that aging also plays an important role in terms of decision of decision making. The decision to forgive the members of the society may have been difficult in the case of the youthful people. However, this was possible due to the knowledge and experience that the two old women had. The story is also inspirational to the people of different ages including the elderly. This is because of the experience that it highlights regarding the two old women. It is also important to note that the story can be used to encourage the people in the society to ensure that the elderly in the society are well treated. The story also plays an important role in highlighting the role of the leaders within the society. The chief of the community had to make a tough decision which led to the abandonment of the two old women. This is because the though that the two old women will bring down the whole community during the difficult times. This is because the two o ld women always wanted things to be done for them by the youthful members of the society. In some instances, the two old women were taking advantage of their old age for the purposes of ensuring that the youthful members of the society do anything for them. This also highlights the important aspect of in the society with regards to the conduct of the elder members of the society. Some of the elder members of the society always take advantage of their vulnerability to exploit the youthful members of the society. It is also for this reason that the chief had to make the tough decisions. In times of difficulty, the elderly are vulnerable in the society as they may not be able to fend for themselves. This is because they depend on the youthful members of the society for help. However, the two old women proved that they can make it on their own incase of determination. This is considering that the elder members of the society are experienced and they also have a lot of wisdom. Transla ting the wisdom into action is important and it led to the survival of the two old women. The youthful stage is also important in life as most of the lessons are learnt at the youthful stage. The two old women were able to survive the harsh conditions due to the lessons that they learnt in their youthful stage. The concepts of societal expectations is also an important aspect that has been highlighted in the story. The society has different expectations when it comes to the different members of the society. The society expects the youth to make more contributions in the society as compared to the elderly in the society. The society does not elderly to make any contributions in the society and this influenced the decision of the chief. The chief did not expect the two old women to make any meaningful contribution to the society. Instead, he thought that the two old women would bring down the whole society. On the other hand, it is also a reality that the leaders have to make diff icult decisions in the society. Betrayal is also an important aspect that has been brought about in the story. The actions of the chief and the members of the community seems to be an act of betrayal. This is because of abandoning the two old women in terms of difficulty because to their age and little contribution that the chief thought they would make in the society. The two women are however able to triumphant in the end after they decided to work together and use their experience and knowledge that they learnt in their youthful days. If the story was to be told to th...

The Church during the Middle Ages - 1613 Words

The Middle Ages were a time that revolved around Christianity and converting or killing off all those who were not Christian. As a result, strict laws were put in place that prohibited the practices that weren’t Christian. This also meant anything that was pagan was prohibited and punishable by death. There were many practices that would be considered pagan, but the main ones of concern were the things the Church did not approve. Of the things the Church did not approve magic, like witchcraft, and heresy were two of the main things that were forbidden by both state and Church law. The main reason the Church wanted to block off magic practices was to stay in power (or keep its power). This is supported by the following: the influence of the Church on the kings resulted in the passing of civil laws against magic; the Inquisition making sure people did not engage in magical practices; the Church leaders downplaying witchcraft; and the persecution of the Knights Templar and follo wers of John Wycliffe (who led the movement against papal authority and the clergy). Magic originated from pagan roots in the Ancient period when Christianity did not exist. It did not involve devils or demons, as the Church branded it later on and is often portrayed currently. Witchcraft originally was just a form of folk magic that would be practiced as a normal routine, like a prayer, or used for good luck. People made charms and potions to help them do something in their lives. Whether it is forShow MoreRelatedThe Changes in the Catholic Church during the High Middle Ages972 Words   |  4 PagesRoman Catholic Church became divided when the King of France decided to replace the current Italian Pope with one that he elected. During the Great Schism, there were two popes claiming authority over the Catholic Church. Following the split, the papal offices began to lose their authority. Ultimately, the cardinals of both popes decided that an ecumenical council of godly men could collectively possess more divine authority that just one pope. In 1409 at the council of Pisa, the church council wasRead MoreThe Relationship Between Church And State During The Middle Ages1410 Words   |  6 PagesMiller History 201 Prof. Shannon 11/14/15 Between Church and State During the period in Europe commonly known as The Middle Ages, economic reforms took place, as well as social, political, and religious changes. One common theme throughout The Middle Ages was the relationship between the Church and the State. The Catholic church during this era held a prominent role in society, and it had an abundant amount of power and authority. The Catholic Church exercised its authority in many different stagesRead MoreThe Catholic Church During The Middle Ages And Through The Seventeenth Centuries1562 Words   |  7 PagesBeginning in the Middle Ages and through the seventeenth centuries, witch trials occurred in Europe. Many people were accused of being witches some of these people were accused of being witches for not following Christian beliefs at that time and others followed witch prosecutions for goods and money. Furthermore, the stereotypes of witches at this period also had a role in causing witch prosecutions. In this essay I argue how these three com ponents led to the death of so-called witches. FirstlyRead More How the Catholic Church Held Up During the Middle Ages Essay1224 Words   |  5 Pages The Middle Ages was a long period of time. It started in about the 500 A.D. and ended in about 1500 A.D. Not many things can last for this long period of time, but at least one thing did, and that was the Catholic Church. The Catholic Church consists of Popes, Bishops, Clergy, and Monks, and Nuns were also part of the Church. Also during the Middle Ages, it also produced many great philosophers (Funk Wagnall’s, 275). From the Middle Ages to the 13th century, the church played importantRead More Christianity Essay1617 Words   |  7 Pagessome for the better and some for the worse. During this period in Europe, commonly known as The Middle Ages, economic reforms took place as well as social, political, and religious changes. One common theme throughout The Middle Ages consisted of the relationship between the Churc h and the State. The Catholic church during this era held a prominent role in society, and it had an abundant amount of power and authority during this time. The Catholic Church exercised its authority in many differentRead MoreEssay about The Deserving Titles for the Middle Ages896 Words   |  4 Pagesperiod of slow development called the Middle Ages. The Middle Ages occurred around 500 A.D. to 1400 A.D. The Middle Ages were split into several different time periods called the Early Middle Ages, the High Middle Ages, and the Late Middle Ages, each period contributing to the tension or progress of the Middle Ages. The Middle Ages is deserving of the titles Age of Feudalism due to this governing style influencing the social order of the society and the Dark Ages because this time was plagued with diseaseRead MoreChristianity And The Middle Ages1376 Words   |  6 Pages Christianity during the middle ages had to overcome many people and to need to evolve in order to grow as fast as its leading religion which was islamic faith. When the religion was in its prime of evolving it need to become a stable and function community which during war it felt very unlike to. So as Christianity began to grow many followers and believers had to lose their lives because others didn’t agree with them. Since Christianity is one of the most dominant religion containing more thanRead More The Church and the Middle Ages Essay596 Words   |  3 PagesThe Church and the Middle Ages The Middle Ages were a period in Europe dating from the collapse of the Roman Empire in the West, around the 5th century. However, the fixing of dates for the beginning and end of the Middle Ages is arbitrary. According to the Norton Anthology, Medieval social theory held that society was made up of three estates: the nobility, composed of a small hereditary aristocracy,...,the church, whose duty was to look after the spiritual welfare of that body, and everyoneRead MoreThe Roman Catholic Church in Medieval Times Essay1295 Words   |  6 Pages In the Medieval times, the Roman Catholic Church played a great role in the development of England and had much more power than the Church of today does. In Medieval England, the Roman Catholic Church dominated everyday life and controlled everyone whether it is knights, peasants or kings. The Church was one of the most influential institutions in all of Medieval England and played a large role in education and religion. The Churchs power was so great that they could order and control knightsRead MoreThe Middle Ages : A Holy War Or Crusade Against Muslim Turks1357 Words   |  6 Pagesbelieved in God and the church ruled,† doesn’t George Bernard Shaw make it seem like life would seem simple in the middle ages. Everyone believing in the same ideas and practices. Although, it might not be that simple, back in the middle ages everyone believed the Christianity. The church unified its people from a once corrupt world. The people would devote countless hours of their lives t o give back to the church. Above all, the feudal system was controlled by the church, including the all mighty

Globalization Is The Process Of International Integration

Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture. It approaches in transportation, telecommunication-internet, mobile phones which have been the key factor in globalization, producing further interconnection of economic and cultural activities. Economic globalization is the increasing economic interdependence of national economies across the world through a rapid increase in cross-border movement of goods, service, technology and capital. Whereas the globalization of business is centered around the reduction of international trade regulations as well as tariffs, taxes, and other impediments that suppresses global trade, economic globalization is the process of increasing economic integration between countries, leading to the emergence of a global marketplace or a single world market. Another type of globalization called International Migration which has helped increasing diversity in m any countries. Globalization has been accepted by increasing number of people moving across the border for various reasons. There are different forms of border crossing accepted by governments but then there are also illegal border crossing which is considered illegal. Almost all the governments welcome international tourism which is the biggest industry as well as it provides a lot of jobs to people which helps the economy and governments of almost every nation like to have tourists in theirShow MoreRelatedGlobalization Is The Process Of International Integration938 Words   |  4 Pagessuggest that we belong in this league. I would like to commend the way we are handling the elements of marketing - global, technological, sociocultural, competitive, and economic influences (Nickels, McHugh, McHugh, 2014). Globalization is the process of international integration arising from the interchange of products, worldviews, ideas and other aspects of culture. The elimination of global barriers – geography and distance – has generated the interdependence of nations both in economic and culturalRead MoreGlobalization Is The Process Of International Integration6873 Words   |  28 Pages Globalization is the process of international integration arising from the interchange of world views, products, ideas and other aspects of culture. Advances in transportation and telecommunications infrastructure, including the rise of the telegraph and its development the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities. Though scholars place the origins of globalization in modern times, others trace its history long before theRead MoreGlobalization Is The Process Of International Integration Through Trade And Communication1151 Words   |  5 Pages Globalization is influencing the world to become more productive and efficient, but the high demands must be balanced out with ethical practices. The opportunity to reach a better economic standing is commonly eschewed and the promise exploited. While China s jeans and denim factories give the people the chance to improve their economic standing, many factories abuse and exploit their workers, bringing into question how a business should run to be both efficient and ethical. Globalization is theRead MoreGlobalization and Its Meaning Broadly Speaking, the Term ‘Globalization’ Means Integration of Economies and Societies Through Cross Country Flows of Information, Ideas, Technologies, Goods, Services, Capital,1074 Words   |  5 PagesGlobalization and its Meaning Broadly speaking, the term ‘globalization’ means integration of economies and societies through cross country flows of information, ideas, technologies, goods, services, capital, finance and people. Cross border integration can have several dimensions – cultural, social, political and economic. In fact, some people fear cultural and social integration even more than economic integration. The fear of â€Å"cultural hegemony† haunts many. Limiting ourselves to economicRead MorePro Globalist vs Anti Globalist1341 Words   |  6 PagesPro Globalist vs. Anti Globalist An Essay Globalization in a broader sense means Integration. This integration happens through the flow of resources in the form of information, ideas, technology, goods, services, capital, finance amp; people. Like everything else that flows, the flow of resources happens from high potential (country) to low potential (country). Globalization is therefore a natural phenomenon and is bound to happen unless stopped by an external force. In principle all flows areRead MoreEssay on Globalization1614 Words   |  6 Pagesmulti-dimensional manifestations, a process of interaction and integration within the world, and is a highly discussed and contested topic in today’s context. Globalization includes aspects like: economics, politics, ideas, knowledge, culture, society, environment, health, social etcetera. Though globalization can be traced back into time immemorial, but the extent and magnitude of present globalization is unprecedented. The integration and interdependence of globalizatio n implies that today local eventRead MoreGlobalization Evolution703 Words   |  3 Pagesï » ¿GLOBALIZATION EVOLUTION OF GLOBALIZATION The term globalization denotes â€Å"globe† as a single market. Product presence in different Markets of the world. Production base across the globe. Human resources from all over the world. International investment Transaction involving IPRs. The advent in ICI(information, communication and technology) Rapid economic liberalization of trade and investment The mobility of people and transactional moves The reach of satellite channels, internet etc. Read MoreEssay Creating a Better Future Through Globalization1536 Words   |  7 PagesThe term â€Å"globalization† was known in the common vocabulary in the 1980. It is used to describe the increased movement of people, knowledge, goods, and money across national borders. It has led to increased interconnectedness among the worlds populations, economically, politically, socially and culturally (T. L. Friedman 6-14) . Even though globalization often is thought of in economic terms, this process has many social and political implications as well. The globalization of today’s world throughRead MoreEssay on Globalization: Sharing Our Prosperity With the World1388 Words   |  6 Pages Globalization is the growing interdependence of the worlds people that involves the integration of economies, technologies, and cultures (Bradshaw). It is described as the increased movement of people, knowledge and ideas, and goods and money across national borders that have led to the increased interconnectedness among the world. Globalization is often thought of in economic terms but as we know there are three major components implicated with this idea including: economics, politics, andRead MoreHow Globalization Affects Developing Countries?1504 Words   |  7 PagesHow Globalization Affects Developed Countries The phenomenon of globalization began in a primitive form when humans first settled into different areas of the world; however, it has shown a rather steady and rapid progress in the recent times and has become an international dynamic which, due to technological advancements, has increased in speed and scale, so that countries in all five continents have been affected and engaged. What Is Globalization? Globalization is defined as a process which, based

Therapies In Parkinsons Disease Neurology â€Myassignmenthelp.Com

Question: Describe about the Therapies In Parkinsons Disease for Neurology? Answer: 1: The primary impairments of body function associated with Keith who has been diagnosed with Hoehn and Yahr stage III Parkinsons disease include bradykinesia and postural instability. Bradykinesia is characterized by slow body movement with decreased trunk rotation and arm swing. Though Keith is being able to live an independent life, deformities in body movements are observed when he attempted to start a walk. While walking it has been observed that his step lengths are reduced and there is unsteadiness increased while walking with head rotations. Postural instability is noticed as he always tends to lean forward while standing to have a moderate fear of falling. In addition to the primary impairments, the secondary impairments include mild cognitive changes associated with slower thinking, complex instructions, and memory loss. Though the cognitive deformities are not severe as the activities with which Keith remains associated are not severely affected. 2: The two standardized test that can be implemented in the physical therapy evaluation of the Parkinson disease includes Unified Parkinsons Disease Rating Scale (UPDRS) and Forward Functional Reach test (FFR). The UPDRS test is primarily used for measuring the functional impairments associated with the disease and the FFR test is used for identifying the effect of the disease on the various activities of the body (Janlovic Poewe, 2012). The UPDRS method is developed for assessing the severity of the disease will help in monitoring the mood, behavior and the daily life activities of the patient. It also includes the motor examination which primarily helps in identifying the degree of physical impairment associated with the patient. The measurements are recorded with the help of a scale ranging from value 0 to 4, where 0 represents no impairment and 4 represents severe impairment. The Forward Reach (FFR) helps in measuring the functional activity in people with the disabilities. The measurements help in identifying the secondary impairments associated with the Parkinson disease (Janlovic Poewe, 2012). 3: The two primary goals associated for patients diagnosed with stage III Parkinson includes Minimizing the progression and the effects of the symptoms associated with the disease in order to prevent the development of secondary problems and complications To prevent the development of deformities for maintaining the patients functional abilities. Minimizing the deformities in patients with Parkinsons disease requires proper medications which include use of commonly prescribed drugs such as Azilect, Sinemet, Artane, Neupro etc. If the patient reacts adversely to the prescribed medication then surgery is advised. Depending upon the needs, the surgery procedure includes may include different techniques like the deep brain stimulation, gamma knife, pallidotomy, and thalamotomy (Fasano et al., 2012). In order to minimize the progression and the effects of the symptoms associated with the disease implementation of alternative therapy helps in treating the patient diagnosed with Parkinsons disease. In recent days, Vitamin E is used as a medication for reversing the progression of the disease. In order to provide relief to the patients suffering from the disease, guided imagery and relaxation is also suggested to help with stress, depression and anxiety. The relaxation therapy also includes a detailed study of the patient's history with effective support from the family members helps in implementing suitable care methods (Fasano et al., 2012). The essential components of a well-written goal found in Shumway-Cook and Walcott Figure 6.2 ( Shumway-Cook Woolacott, 2007) include Actor- the one who carries out the activity, usually the patient or the family member I referred to Behavior helps in providing the description of the activity Condition describes the circumstances under which the behavior is carried out Degree includes quantitative specification of performances such as quantification, rate of success etc Expected time which gives an idea about how long it will take to reach the goals. 4: Recommendation on the energy conservation technique includes proper planning and implementation of effective stratifies to reduce the energy expenditures. The patient needs to establish a proper routine and spend time on the more demanding times. He needs to spend time on self-care and rest. Adaptive equipment needs to be implemented to avoid bending or stretching. Recommendations also include the use of a wheelchair during transfer rather than using arms. The patient also needs proper avoid isometric contractions such as pulling and pushing that cause breath holding. The patient needs to perform some home exercise program which includes aerobic exercise that helps in improving the cardiovascular endurance. The patient is recommended to perform yoga that helps in focusing on building endurance (Koopman et al., 2015). 5: A large number of conditions and complications are associated with C5-6 spinal cord injury (Freund et al., 2015). This includes: Bladder Control- Change in bladder control is caused as the brain is not being able to control the bladder and thus the increase the risk of urinary tract infection increase which leads to kidney stones. Bowel control-Bowel controls often get disturbed due to injury in spinal cord leading to improper bowel movements. Circulatory control- C5-6 spinal cord injury causes a range of circulatory problems which includes a fall in blood pressure to swelling extremities Respiratory system- Injury leads to severe difficulty in breathing and a constant pain in the abdominal or the upper chest is observed. Sexual health- A variety of sexual function gets affected due to spinal cord injury which may lead to infertility. References Jankovic, J., Poewe, W. (2012). Therapies In Parkinson's Disease.Current opinion in neurology,25(4), 433-447. Fasano, A., Daniele, A., Albanese, A. (2012). Treatment of motor and non-motor features of Parkinson's disease with deep brain stimulation.The Lancet Neurology,11(5), 429-442. Koopman, F. S., Beelen, A., Gilhus, N. E., de Visser, M., Nollet, F. (2015). Treatment for postpolio syndrome.The Cochrane Library. Freund, P., Mohammadi, S., Weiskopf, N., Curt, A. (2015). Spinal cord injury.Oxford Textbook of Neuroimaging, 315. Shumway-Cook, A., Woolacott, M. (2007). Motor Control: Translating Research into Clinical Practice (3rd ed.). Lippincott Williams Wilkins.

My Cafe free essay sample

Saudi Cafe Three days ago, I got a great idea about Saudi cafe in Gainesville. This is a new business here in Gainesville. This cafe will be a unique business of its kind here. The business will provide a good idea about Saudi culture and customs. When you come to the cafe, it will draw your attention to distinctive Saudi design. You will see pictures on the walls about life in Saudi. You will smell the odor of incense and east perfumes mixed with Arabic coffee. All waiters should dress in special Saudi clothes. The business will be designed as Saudi design like seats, wall, and light. This business sells Saudi drinks which are special and delicious. There are also dates and date cakes. We will offer a good price to attract customers. We will advertise on the radio and have gave t-shirt with the logo of the business. Also, it is very important from the beginning to choose the appropriate location for the shoot attract attention customers. We will write a custom essay sample on My Cafe or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My goals are to present a good image of my country. Also, I want to provide a comfortable place for relaxing and enjoying a good drink. In the future, I plan to register my business as a franchise. Then I will open other branches and extend the activity of my business. I intend to make my business take part in charity work. I want to have many customers and provide services to satisfy the customers. Finally, this is a dream business for me in Gainesville. I know that business started from zero and then grew. I know that good business need planning and determination. I wish to achieve my dream as I planned. I shall endeavor to make a successful business.

buy custom Colonial America essay

buy custom Colonial America essay The first group of Africans to arrive in amerce was in the year 1619. This was in Virginia where the captain of a Dutch ship had exchanged food with the African. Moreover, it is not clear whether they were considered indentured servants or slaves. In 1623, there were few blacks while, on the other hand, there were still blacks who were denied their freedom and had no records of when to end their bondage term. In other words, there were both slaves and servant. However, one thing for sure is that they were treated less of human by being denied freedom (Hyser Arndt, 2011). By 1640, it was clear that Africans were considered slave after a court in Jamestown declared that they should serve their masters in their lifetime. Most of the African slaves were sold as prisoners in wars while others were kidnapped and traded (Finkelman, 2006). As documented, Arabs played a significant role in helping the Europeans and the American in ferrying the slaves from Africa to their continents. This was the most popular trade in the 17th and 18th century. It established rapidly and by 1700 America had over 25000 African slaves. This ended in the 19th century after black activists united and fought for their rights. As a result of the slavery, there was the birth of a new ethnic group with genes from Africans and Americans. African-American are descendants of the enslaved African captives between 1619 and 1865. Their roots can be traced from central and West Africa where slave trade had been established for three centuries (Curtis, 1998). In the past years, blacks or rather African-American were named as American Negro. However, civilization enlightened American and erase racism and they began seeing other as a family but of different skin color. As we all know, United States of America are the super power and is among the top five countries with the highest economy. In addition, this is aided by their richness in cultures. Today, racism is a thing of the past since, and the Americans have gone ahead to elect an African-American as their president. Buy custom Colonial America essay

Overview Of E-commerce Essay Example | Topics and Well Written Essays - 5750 words

Overview Of E-commerce - Essay Example Many giant businesses are using e-marketing for quite sometimes now and many have been programmed with other automated businesses since 1990s. For example, at GE’s Aircraft division, the customer could order an aircraft part, get invoice and initiate delivery all within 45 minutes. However, such sophisticated systems require dedicated communication lines and expensive hardware. These costs have been cut to a great extent with the invention of internet. Generally, B2B exchanges can be sub-divided into three main categories. Consortia are primarily a collaboration of vendors dealing with a particular industry e.g. the consortium of Global Food Exchange. Private Marketplaces on the other hand are run by a single organization and is aided by its key suppliers. Wallmart and Dell are examples of Private Marketplace. ... , industry consortium is typically a Vertical market owned by the industry which allows buyers to procure services and goods from restricted participants. The aim of the industry consortium is to generate steady association with the industry with a view to establish a long term affiliation through contractual procurement. These industry consortium tend to bring together all the supply chains within the industry which in-turn bringing the profits back to the industry. The industry consortia provides a number of facilities e.g. systematic procurement process, auctions, pricing and RFQs mechanisms for profitability of the industry. Q 72 What is channel conflict? Give an example of how channel conflict can be avoided or lessened. Ans Channel conflict is a term used to describe the expulsion of channel partners e.g. suppliers or distributors from supply chain by a company to reach out for the customer directly. This may be achieved through the use of internet via e-commerce or through gen eral marketing. E-commerce provides a simple and economic solution for the businesses to directly contact their consumers and sell their brands without intermediaries. However, this simple solution also brings with it a great challenge. The customers can also interact with one another through internet and exchange ideas regarding product quality and price. This scenario forces the companies to fix a competitive price of the product or service without compromising on the quality. Over production by a company can also result in channel conflict. Similarly, newer editions of the products in the market, trend changes and wholesalers insolvency also cause channel conflict. Therefore, the stock clearance strategy of a company is of utmost importance for avoidance of channel conflict. There are

Being Assertive instead of Being Aggressive at Work, Being Proactive Essay - 1

Being Assertive instead of Being Aggressive at Work, Being Proactive in Your Career, How to Build Successful Work Teams, andNew Technology in the Workplace - Essay Example When going for a career start, it is important to understand the present day workplace. The 21st century workplace is diverse in terms of culture, race and gender; it is global. Employees must be prepared to deal with people from any part of the world confidently and without bias. One should enter a career with a positive attitude towards team work. Organizational success depends on team work and communication is the key to a good team spirit development. Career development in the world of new technology depends on one’s ability to adapt to the new technology. All individuals preparing for any career should keep the above points in mind in order to become successful professionals. Work place environment greatly affects the well being, health, productivity and motivation to work in the employees (Jones, 2001). Work place environment is a factor of the behavior of employees therefore it is up to them to maintain a healthy workplace environment. According to (Scott & Judge, 2006), the personal traits and the affective states experiences by people in organizational setups determine the quality of work place atmosphere. To play their role in contributing towards a healthy work place environment, one should enter any career after being well prepared to deal with the challenges of a work place (Jones. 2001). Self mastery, conquering control on persona; traits via personal and independent victories of self control is basic and very important if one wants to reach the level of interdependence in an organization (Covey, 1989). Assertiveness is the key to respectful survival in work place (Weinberg & Cooper, 2007). Assertiveness is sometimes confused with aggressiveness. In reality, there is a difference between the two. Aggression refers to pushing others to get what one wants, while assertiveness means to stand up for one’s rights, still respecting the

Emotions & Brody Essay Example for Free

Emotions Brody Essay Brody (2001) defines â€Å"emotions as motivational systems with physiological, behavioral, experiential, and cognitive components† (p. 15). The author adds that â€Å"emotions have a positive or negative valence and also vary in intensity or arousal levels, from mild to strong† (p. 15). Emotional expression indicates outward manifestation on an individual’s face, while emotional experience is a state of feeling that only the individual knows it (Brody, 2001). Emotional expression may either play a role as a self-communicative function or may reflect the behavioral and physiological arousal together with the emotional experience (Brody, 2001). Expression of feelings may help an individual to determine the characteristic of an emotional experience (Brody, 2001). Factors that influence facial expression rely on the individual who expresses the emotion, the individual who perceives the emotion, the message expressed in each channel, and previous experience (Ekman Sullivan, 1991). Facial feedback pertains to patterned proprioceptive feedback coming from the muscle activity in the face or from integrated expressions in the face (Ekman Sullivan, 1991). According to Ekman and Sullivan (1991), the facial feedback hypothesis is an important determining factor of the experience of emotion. The authors add that the facial feedback hypothesis contends that an individual can utilize information from his or her own facial behavior to figure out what he or she feels. The facial feedback hypothesis also claims that the expression of emotion causes autonomic, hormonal, and behavioral alterations that initiate the experience of the emotion (Brody, 2001). Facial expressions are being utilized by individuals as clues as to what emotions they are experiencing or in making judgments concerning their attitudes (Brody, 2001). A positive facial expression show more positive reactions such as understanding instead of anger, than those individuals who are showing angry facial expressions (Brody, 2001). Emotional experience happens when unforeseen changes in personally significant goals are realized (Stein, Hernandez, Trabasso, 2008). The situation that surrounds an emotion starts when a precipitating event happens and warns an individual to some type of alterations in a personally significant goal (Stein, Hernandez, Trabasso, 2008). An emotional episode is defined as a â€Å"sequence of events that includes the precipitating event; appraisals of the change in the status of a goal; the physiological and neurophysiological reactions that occur in relation to the change; the emotional reaction itself; and subsequent appraisal, planning, and behavior sequences carried out to cope with the impact of the goal change† (Stein, Hernandez, Trabasso, 2008, p. 575). An emotional response of an individual should continue to be expressed or experienced if new meaning is realized from discovering a repeated event in order for the event to be connected to new information not previously accessed (Stein, Hernandez, Trabasso, 2008). Appraisal theory contends that emotions rely on understanding the adaptational relevance or personal significance of a situation (Parkinson, 2001). Appraisal is influenced by several factors such as perceptual, sensory-motor, and cognitive processes (Parkinson, 2001). Furthermore, appraisal processes are believed to happen between input and output in a cognitive system of an individual (Parkinson, 2001). They are influenced by an ongoing dialogue, in which interpersonally distributed cognition was used to achieve emotional conclusions (Parkinson, 2001). When an individual describes his or her experience based on a given emotion, he or she has a tendency to manifest distinctive patterns of appraisal corresponding to the given emotion (Parkinson, 2001). This means that an individual’s everyday emotional representations are linked with relatively consistent attributes of appraisal profiles (Parkinson, 2001). References Brody, L. (2001). Gender, emotion, and the family. Cambridge, MA: Harvard University Press. Ekman, P. O’Sullivan, M. (1991). Facial expression: Methods, means, and moues. In R. S. Feldman B. Rime (Eds. ), Fundamentals of nonverbal behavior (pp. 163-199). Cambridge University Press. Parkinson, B. (2001). Putting appraisal in context. In K. R. Scherer, A. Schorr, T. Johnstone (Eds. ), In Appraisal processes in emotion: Theory, methods, research (pp. 173-186). USA: Oxford University Press. Stein, N. L. , Hernandez, M. W. , Trabasso, T. (2008). In M. Lewis, J. M. Haviland-Jones, L. F. Barrett (Eds. ), Handbook of emotions (pp. 574-586). United Kingdom: Guilford Press.

Essay --

Gender roles have been a predominant factor in our world since the early emergence of human societies. They are based on expectations that societies have over the people in them. Gender roles have always been a part of society, whether they are positive or negative. The Epic of Sunjata, shows us how men and women are treated almost equally in different forms. Women are praised for their ability to birth leaders, which is similar to the early Greek Society. In most societies, women are treated less equal than men. This was prevalent in the early Indian society. No matter the gender role, it has been shown that any society cannot survive without both men and women. As we studied in class, early Indian culture and society in 300 C.E., the Hindu society was dominated by the caste system, which influenced almost every aspect of life. Each caste had its own particular dharma, carrying with rights, obligations and restrictions. Beyond this was a generalized dharma applicable to all: deference to the Brahmins, devotion to the gods, and reverence for the Ganges and for sacred cattle. Procreation too, was considered a sacred duty: large families were seen as blessings from the gods, and any attempt to limit family size was frowned upon. Since reproduction was essential to reincarnation, for most people marriage and parenthood were moral obligations. Naturally, to fulfill their dharma, people had to marry within their caste. Unwillingly to leave such a crucial concern to romance or personal choice, parents arranged proper unions for their children, sometimes at ages as young as eight or nine, before sexual attraction had a chance to complicate things. Indian society was patriarchal, centered on villages and extended families dominated by ... ...o Greek polis ever granted them. Athenian women, in contrast, were confined to the home, except for infrequent occasions such as celebrations or funerals. As full citizens of a state that relied on substantial male political participation, Athenian husbands possessed nearly total authority over their households and everyone living in them. A woman was protected by her father or male guardian until she married; if divorced or widowed, she returned to him Virginity before marriage was highly prized for both men and women. After marriage, wives were expected to remain faithful, but a husband’s casual adultery, particularly when away from home, was not considered immoral. Wives ran from their households, supervised slaves and wove clothing for family members. Once menopause occurred, Athenian women enjoyed greater freedom, working as midwives, nurses and seamstresses.

Ford Ka Analysis (with R Software)

1) After using the similarity data provided for the Ford Ka market research study to perform a MDS analysis on the whole sample, the map (exhibit 1) shows the position of the different cars relative to each other. We can see two groups: one of them made of Peugeot 106, Ford Fiesta and Opel Corsa (practical and safe cars), the other one made of Nissan Micra and Fiat 500 (dull and outdated cars). The other cars cannot be grouped together but there are all the same similarities between cars in the light of the two dimensions: it allows us for example to see similarity concerning the second dimension between Toyota Rav 4 and VW Polo. It is important here to keep in mind that it is an analysis on the WHOLE sample, it is the reason why the two dimensions cannot be easily labeled. The first dimension (coordinate 1) shows us if the car is considered as more and less youthful by the respondents. Indeed by using the adjectives associated with each car by â€Å"Ka Choosers† and â€Å"Non-Choosers† provided in the preliminary report we can see that there is no crucial difference concerning this aspect. But for the second dimension it is not that easy because it does not seem to have a consensus and so I decided to not label this dimension. In this case the fact that the MDS analysis does not distinguish between the â€Å"Choosers† and â€Å"Non-Choosers† makes more complicated the naming of the coordinate 2, even if it allows us to see which cars are close to each other or not, according to all respondents. 2) To see more clearly we need to differentiate the MDS between â€Å"Ka Choosers† and â€Å"Non-Choosers†. The two maps provided by this analysis are not exactly the same (see exhibit 2), but they solve the issue of the coordinate 2. Indeed concerning the first dimension there is almost no difference: the â€Å"Choosers† and â€Å"Non-Choosers† have a similar perception of â€Å"youthful† of a car. The difference between the two maps is due to the second dimension which is not the same if you are a â€Å"Choosers† or not. They do not perceive the market of small cars in the same way: for the â€Å"Choosers† the look of the car is the second dimension with the importance of the futuristic aspect of the car, for the â€Å"Non-Choosers† the second dimension is the safety provides by the car. The explanation for these differences is that they might not have the same needs: needs for safety against need for a fashion and futuristic car. 3) With regard to our first discussion of the Ford Ka case this MDS analysis is an added value to the formulation of Ford’s market introduction strategy. After the initial results of market research (case study part A) we only knew that a demographical segmentation was not relevant and that it would be better to have an attitudinal segmentation. But we did not have any idea of this segmentation because of the complexity of our results. Thus the issue was that this market research did not give clear answer about who the target customers should be. Now we can say three things: The Renault Twingo is the most closer car in the map according to potential buyers (the â€Å"Choosers†): it is the â€Å"main competitor†. It can be connected to the fact that for these people who listed the Ford Ka as one of their top three choices, the Renault Twingo was frequently in the top three as well. – The main salient attitude of potential buyers is the importance of the look of a car, especially the futuristic aspect. At the opposite the â€Å"Non-Chooser† qualify the Ford Ka as unsafe. The point is the most interesting beca use we know that women (especially with children) want a safe car. Thus the desire to focus on women is probably not the good point. – For the â€Å"Choosers† and above all for the â€Å"Non-Choosers† the Ford Ka is a special car which does not look like to others. In glances of this information we know that the Ford Ka occupies a niche in product space, that the â€Å"hard† positioning cannot be changed because the car is already produced and that the â€Å"soft† positioning should be to confirm the perception of a special and futuristic car with for example futuristic advertising focused on the esthetic aspect of the car.

American Modernization Essay - 598 Words

American Modernization nbsp;nbsp;nbsp;nbsp;nbsp;Leading up to the turn of our present century, changes in culture and society of America triggered modernization throughout much of our commerce, social, artistic and educational lives. The past century or so has brought new obstacles and opportunities for the nation of America. This changing is reflected through some of the works by writers such as, Robert Frost, William Williams, Ezra Pound, and T.S. Eliot. Examining people’s mindset in modernization one common feeling of people is â€Å"nervousness† which is due to the nation’s reluctance to change. T.S. Eliot is quoted with the statement quot;the immense panorama of futility and anarchy which is contemporary history.quot;1 Modernism†¦show more content†¦Much of the passion for a modernist change in art can be seen to arise from a need to compensate for new conditions in modern experience. William Williams was a modernist writer in the early 20th century who expressed his dim views on his present day society. Williams’ poem â€Å"To Elise† is the poem that lashes out at American society describing how raunchy and distasting life really is. Williams clearly is unhappy with the present time and reflects back to an earlier time of tradition in these lines: â€Å"and young slatterns, bathed/ in filth/ from Monday to Saturday/ to be tricked out that night/ with gauds/ from imagination which have no/ peasant traditions to give them/ character/but flutter and flaunt/ sheer rags†(Elise 13-22). All of Williams’ poems are dreary and depressing that shows no promising light at the end of the tunnel. Williams’ poems highlight most of the changes going on in America at the time from underage working to automobiles. Sometimes he speaks of the changes in America directly and other times he mentions it in a passing verse. This is seen in the lines â€Å"sent out at fifteen to work in some hard-pressed house in the suburbs†¦no one to witness and adjust, no one to drive the car†(Elise 37-39 and 63-66). You can here the distress and dissatisfaction in every word wrote by Williams. Another writer that excelled in the modernization period was Robert Frost. nbsp;nbsp;nbsp;nbsp;nbsp;Frost wrote many poems and works during theShow MoreRelatedHistory Of Latin American Underdevelopment By J. Samuel Valenzuela And Arturo Valenzuela908 Words   |  4 Pagesâ€Å"Modernization and Dependency: Alternative Perspectives in the Study of Latin American Underdevelopment† by J. Samuel Valenzuela and Arturo Valenzuela broadly compares and analyzes modernization and the dependency approach (1978, p.536) within the context of underdevelopment in Latin America. Valenzuela and Valenzuela first begin by discussing the modernization perspective, its assumptions and how this perspective relates to Latin America underdevelopment (1978, p.537). Valenzuela and ValenzuelaRead MoreEconomic And Cultural Impact On The Quality Of Democracy Across The Globe Essay1770 Words   |  8 Pageseconomic development have a directly proportional relationship; nations which are more economically developed experience greater chances of sustaining a stable level of democracy (Lipset 1959, p.75). By undertaking a large-n comparison of multiple Latin American and Anglophone/ European nations, both democracies and dictatorships, Lipset identified a positive linear correlation between their level of democracy and their state of development. 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Contrasting historians insist the American Revolution became the catalyst for permanent change, while still more contendRead MoreHmong Textiles Essay955 Words   |  4 Pagesthese different Hmong textiles range from silk to the nylon and polyester, the American synthetic fibers (Fadiman). In Laos, a part of Indochina, Hmong women often used Vietnamese silk to create their twelve foot long turban. With silks great absorbency properties it was then dyed in a dark color usually maroon or a navy blue. When the large population of Hmong population migrated to the United States, the modernization of the turban headdress became a rooster hat. The rooster hat was fabricated ofRead MoreLooking For Sanctuary : Mexico s Image Essay1544 Words   |  7 PagesLooking for Sanctuary: Mexico’s Image in the African-American Press, 1910-1955 (Introduction) In 1952, a literary profile of Willard Motley appeared in the African-American publication Jet Magazine. The magazine reported that Motley had journeyed south of the U.S.-Mexico border to collect data for his next novel about how African Americans viewed Mexico. The profile on Motley was printed before he could recount his experience in the country, which he once stated gave him a new sense of belongingRead MoreEthnographic Experience with Chinese Essay1004 Words   |  5 Pagesimmigrants and Chinese Americans, one must do research on that countries heritage, traditions, and other customs before submerging one-self into a Chinese families home. I chose to experience and observe a Chinese family who was kind enough to let me be a guest in their home to share dinner. Literary Review The world is always changing which forces people to modify their ways of life. Some people label changes in society, politics, economics, technology, and fashion as modernization. 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